3️Set up API for Conversions

The Pinterest API for Conversion is a secure and reliable way to send your marketing data directly to Pinterest through server-side tracking.

Why Pinterest API for Conversions (PAPI)?

PAPI gives Pinterest the best tracking signal possible with more data points, and less data loss due to IOS 14 restrictions. This leads to better ad performance overall because of the enhanced tracking results.

Advertisers should be capturing events this way in parallel with a browser Pinterest tag when possible.

Setting up Pinterest API for Conversions

Take a look at the video tutorial if you prefer to watch:

Go to your Ads Manager

Grab the access token

Click into the button Generate new token

Copy the token

Pass to Omega

Tada! You’re done and your events will be captured and sent via the server-side.