Events & Purchase report
An overview of how each pixel is performing and a record of purchase events made through your Shopify store that are linked to your Twitter/X pixels
Last updated
An overview of how each pixel is performing and a record of purchase events made through your Shopify store that are linked to your Twitter/X pixels
Last updated
✅ List every event type you have integrated (with Conversion API)
✅ List the number of events your Pixels are tracking
You can view the number of events each pixel has captured within a specific time frame, helping you evaluate the effectiveness of each pixel in collecting data and targeting the right audience.
You can filter by each event type to see the performance of that event only
By understanding which events your pixels are capturing, you can better assess the performance of your Twitter/X ads.
👉 For example, if your Add to Cart events are high but Purchase events are low, it could indicate an issue with your checkout process or product pricing.
👉 This data can also help you improve retargeting efforts for users who showed interest but didn’t complete a purchase.
✅ View the revenue associated with each Pixel
To see orders attached to 1 specific pixel, you can choose from filters in the table. To view details of each order please click into the hyperlink in the order column
The Purchase Report lets you evaluate:
how many sales were influenced by your Twitter/X ads.
value of transactions,
orders recorded, and
purchase time.
