# Welcome to TikShop - Omega Pixel & Catalog **Omega TikTok Pixels empowers merchants to run high-converting TikTok ads with confidence.** From advanced multi-pixel tracking to real-time event reporting and automated campaign creation, the app gives you full control over your TikTok ad performance. Leverage Pixel & Events API, smart UTM insights, automated product sync with TikTok Catalog, and even launch Smart Campaigns—all in one unified dashboard. ## 🔍 Discover how Omega TikTok Pixels empowers your marketing efforts on TikTok: 1. **TikTok Pixel & Events API** Accurately track your entire customer journey from **Pageview, View Content, Add to Card, Initiate Checkout, Purchase & Place an Order.** With our Events API solution, we ensure to help you bypass browser-only limitations: * iOS 14.5+ Privacy Updates * Ad Blockers * Third-party Cookies * Limited Cross-Device Tracking * Browser Restrictions * Delayed or lost event data [**LEARN MORE**](https://www.omegatheme.com/blog/110-tiktok-pixel/846-is-tiktok-event-api-or-tiktok-pixel-suitable-for-your-business) 2. **Detailed & Real-time Analytics** Get your store performance & insights with our reports: * Events by Pixel: This report offers a concise view of all tracked events by each TikTok Pixel, helping you assess pixel performance and optimize your campaigns. * Purchase Report: This report details the purchases tracked by your TikTok Pixel, providing insights into your campaign's impact on sales and revenue. 3. **TikTok Catalog Sync** Effortlessly sync your latest product catalogs with TikTok, enabling dynamic ads and video shopping campaigns that showcase your catalog to the right audience at the right time. 4. **TikTok Smart Ad Creation & Performance Reporting ****EXCLUSIVE** * Create Web Conversions Smart+ Campaign right in app and publish on TikTok Ads manager in real time. * Auto add UTM tracking for measuring ad traffic, know EXACTLY where your sales come from. * View ad performance metrics get from TikTok, combined with Omega accurate tracking.