2️⃣Analytics & Reporting

Interactive real-time report

Reports

To help you optimize TikTok ads tracking, Omega allows you to view:

• Events by Pixel

• Purchase Report

With our reports, you can

• Filter events by date range and Pixel IDs

• Monitor server events sent to TikTok through Events API

Note:

• You can only look up for data no more than 60 days into the past

• The dashboard reports all server events sent, regardless of the pixel IDs.

• The events are recorded at the time they happen, following the time zone you set in Event Setting

• The data is reported only if there is active pixel(s)

Analytics

👉Here's how Analytics helps you to monitor your Events API performance:

• Real-time report: Assess how many page views, view content, add to cart, initiated checkout & purchase events have been successfully sent to TikTok

• Conversion Rate indexes

• Revenue: View the revenue associated with the purchases sent

• Examine orders sent: Clickable order ID that leads you to the order detail page in Shopify