# Analytics & Reporting

### Reports

To help you optimize TikTok ads tracking, Omega allows you to view:

* Events by Pixel 
* Purchase Report

With our reports, you can

* Filter events by date range and Pixel IDs
* Monitor server events sent to TikTok through Events API

### Note:

* You can only look up for data no more than **60 days** into the past
* The dashboard reports all server events sent, regardless of the pixel IDs.
* The events are recorded at the time they happen, following the time zone you set in Event Setting
* The data is reported only if there is active pixel(s)

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### Analytics

:point\_right:Here's how Analytics helps you to monitor your Events API performance:

* **Real-time report:** Assess how many page views, view content, add to cart, initiated checkout & purchase events have been successfully sent to TikTok
* **Conversion Rate indexes**
* **Revenue:** View the revenue associated with the purchases sent
* **Examine orders sent:** Clickable order ID that leads you to the order detail page in Shopify