😭My campaign hasn't reported any sales. What's wrong?

There could be various reasons for this:

  • You haven’t got any ad click that results in complete payments.

  • Low event match quality since you haven’t set up TikTok click ID

  • TikTok can’t match the data sent with a user on TikTok, due to the complex purchase journey & purchase window

  • Your tracking setup is missing something.

We also recommend you contact us just to double check your app set up.

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