😭My campaign hasn't reported any sales. What's wrong?

There could be various reasons for this:

• You haven’t got any ad click that results in complete payments.

• Low event match quality since you haven’t set up TikTok click ID

• TikTok can’t match the data sent with a user on TikTok, due to the complex purchase journey & purchase window

• Your tracking setup is missing something.

We also recommend you contact us just to double check your app set up.