🕦Events by Pixel

An overview of how each pixel installed on your site is performing

We tracks key actions or "events" triggered by your customers, such as View Content, Add to Cart, Initiate Checkout, Purchase. Each event captured by the pixel helps you monitor user interactions and optimize your TikTok ad targeting.

How does the report function?

✅ List every pixel you have integrated (with Events API)

✅ List all the events your Pixels are tracking (View Content, Add to Cart, Initiate Checkout, Purchase, Place an Order)

✅ View the revenue associated with each TikTok Pixel

You can view the number of events each pixel has captured within a specific time frame, helping you evaluate the effectiveness of each pixel in collecting data and targeting the right audience.

How does this help monitor TikTok ad performance?

By understanding which events your pixels are capturing, you can better assess the performance of your TikTok ads.

👉 For example, if your Add to Cart events are high but Purchase events are low, it could indicate an issue with your checkout process or product pricing.

👉 This data can also help you improve retargeting efforts for users who showed interest but didn’t complete a purchase.