🎯How to create campaign directly in Omega?

📢 Connect TikTok for Business account

If you has not logged in TikTok for Business account in app, the following screen is displayed:

Once done logging in, you can start creating ad by clicking into the button Create now or Create campaign

If you manage several TikTok for Business accounts, you can switch between accounts right in app

📢 Create TikTok campaign

In the main screen, select an Ad account that you want to create campaign:

1️⃣ Campaign name

Enter any campaign name to easily manage. Number of characters is limited to 512

2️⃣ Product source

👉 From Shopify products

Step 1: Select products

Click button Save to create a new product source for your campaign. This source will be pushed as a new catalog to TikTok Catalog Manager with targeting location & currency based on current ad account settings.

Step 2: Refresh to update catalog approval status

• Pending: Products are being reviewed by TikTok. Click Refresh to update status.

• Success: Products are reviewed successfully by TikTok. This catalog is ready to run TikTok campaign.

If you don't want to auto create and wish to customize targeting location & currency for new catalog created from Shopify products, please click here to create quickly

👉 From TikTok Catalog

You can choose 1 catalog to run ad. In this list, both Active & Inactive catalogs are shown:

• Active: Catalogs that have been approved (at least 1 item - a.k.a variant) & ad groups can be delivered to.

• Inactive: Items of that catalog have not been approved by TikTok yet OR Ad group can't be delivered to the targeting location of this catalog.

3️⃣ Ads creation

👉 Custom identity (required)

Setting up Custom identity is the prerequisite to set up other details: Videos, Ad text, UTM tracking, Call to action, Interactive add-ons.

Set up custom identity to deliver ads with a custom profile image and display name.

If you already created identity in TikTok Ads Manager, the list is auto shown here. If not, please click Create new to create a new custom one:

👉 Videos & Ad text

You can upload maximum 30 Videos and 5 Ad texts.

1. Upload from computer or choose from your library

• Upload from computer → Users can upload maximum 20 videos at once in this modal. → Error is auto detected if video specifications are not satisfied. Failed to upload videos cannot be selected to run ads.

• Choose from your library → Here lists all videos users have uploaded on TikTok and uploaded from Omega. → Users can select 1 to multiple videos to upload.

1. Use published video URLs

Paste any published video links here to upload. Currently, only .mp4 is supported.

After pasting link into the input box, click the button Confirm upload. To remove video, click the delete button.

1. Ad text

Fill any texts to promote. Characters are limited to 100.

👉 UTM tracking

Auto add Omega UTM parameters to track ad performance.

In the Destination URL, there are 2 sections:

• Default Shopify store url: Noneditable

• Freely edit the remaining section to the destination that you want (the green part below)

miley-test-store.myshopify.com /products/wolfsblut-blue-mountain

Users can add custom parameters to track specific aspects of your TikTok ads for their own purposes.

👉 Call to action

There are 10 default CTA texts auto selected. Users can choose to remove or add more CTA texts.

On Ad preview, the 1st selected CTA text is displayed. TikTok will auto show different CTA texts to different users to maximize ad performance

👉 Interactive add-ons

Interactive add-ons (product card) is suggested to enhance engagement by providing detailed product information upfront, such as price, discounted price, brand attributes and more to help potential customers in their purchase decisions.

This info is auto off by default. You need to switch the toggle on to activate.

Details in Interactive add-ons cannot be edited, you can only preview right in app before publishing:

4️⃣ Optimization & Attribution settings

👉 Optimization

1. Optimization goal

The "Optimization Goal" you select during campaign setup indicates the desired outcome of your campaign (e.g., Clicks, Conversions, Value, Landing page views). TikTok helps you to create and manage high-performing ads based on your business goals.

Currently, we support Conversion goal. This goal allows advertisers to optimize ad delivery against people who are likely to perform valuable actions such as making a purchase.

1. Pixel

To be selected for running campaign, pixel MUST satisfy 3 conditions:

• Pixel has been created in TikTok Events Manager.

• Pixel has been added to Omega TikTok Pixels.

• Pixel has been turned on Events API.

If you have not created any pixels in TikTok Events Manager yet, the following text is displayed, allowing you to create a new pixel right in app, no switch is needed:

If you have created pixels in TikTok Events Manager but not found in app, the following text is displayed, allowing you to add pixel to app, no switch is needed:

1. Optimization event

Currently we support 5 events:

👉 Attribution window

Attribution window refers to the time period during which a conversion (such as a purchase or sign-up) is credited to an ad after a user interacts with it (e.g., clicking or viewing). It determines how long an ad platform tracks and attributes conversions to a specific ad interaction.

For the logic to count event, we support both types:

• Once: Only the first conversion that happens within the attribution window after a user interaction will be counted.

  Example: You are tracking purchases with 7-day click and 1-day view attribution window. If someone clicks your ad and makes 2 purchases in the following 7 days, only the first purchase will be counted.

• Every: All the conversions that happen within the attribution window after a user interaction will be counted.

  Example: You are tracking purchases with 7-day click and 1-day view attribution window. If someone clicks your ad and makes 2 purchases in the following 7 days, both purchases will be counted.

👉 Bid strategy, Billing event, Delivery type

These values are set by default based on best recommendations of TikTok.

5️⃣ Audience targeting

👉 Location

Normally, default value of Location is based on location of current logged in TikTok Ad account:

HOWEVER, this can also depend on Product source info, specified as below:

👉 Language

By default, language value is set to All. You can choose any languages that you want to run campaigns:

6️⃣ Placements

This info defines how ads are placed across TikTok platform.

Here we set value to Automatic placement → TikTok will auto optimize and show videos to the most extensive audiences.

7️⃣ Budget & Schedule

👉 Budget

We support 2 types of budget:

Daily Budget

• A fixed amount spent per day on an ad campaign.

• Example: If you set a $50 daily budget, the platform will try to spend exactly $50 per day, but actual spend may slightly vary.

Dynamic Daily Budget

• A flexible budget that adjusts based on performance.

• Some days, the platform may spend more or less than the set amount, optimizing for better results.

• Example: If you set a $50 dynamic daily budget, it might spend $30 one day and $70 another, as long as it stays within the campaign’s total budget.

👉 Schedule

Timezone:

2 types of schedule time:

• Set start time and run ad group continuously

• Set start & end time

👉 Dayparting

Dayparting allows advertisers to run ads only during specific times of the day or certain days of the week. This feature helps optimize ad performance and budget efficiency.

You can choose to run ads throughout the day, during schedule time:

OR select specific times or certain days:

Should you have any issues, feel free to contact our 24/7 Live chat support or via email [e-mail]