Omega - Multiple Tiktok Pixels
  • 🎉Welcome to TikShop - Omega Pixel & Catalog
  • 1️⃣Getting Started
    • 👉Intergrate app on theme
    • 🕐Set timezone to accurately track your data
    • ⁉️Does Omega deduplicate pixel & server (Events API) events?
  • 2️⃣Add your TikTok pixel
    • ✍️Manually add TikTok pixel
    • 🆕AUTO add existing TikTok pixel
    • 🆕Create new pixel directly in Omega
  • 3️⃣Set up Events API
  • 4️⃣Analytics & Reporting
    • 🕦Events by Pixel
    • 📣Purchase Report
    • ⚖️What's the difference between Total Events and Attributed Events?
  • 🥳TikTok Smart Ad (NEW & EXCLUSIVE)
    • 📌Prerequisite conditions
    • 🎯How to create campaign directly in Omega?
    • 📉Campaign manager table
  • 5️⃣UTM Attribution Report (Real-time)
  • 6️⃣Automated TikTok Catalog
  • 7️⃣Track Purchase events (For FREE plan)
  • 8️⃣Track Place an order event (for COD payment method)
  • 🩺Troubleshooting
    • 😭My campaign hasn't reported any sales. What's wrong?
    • 👬Can I use the same pixel for another app (Omega-Multiple TikTok Pixels and something else)?
    • 🙏Non-native thank_you page clash
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  • What’s deduplication?
  • Benefits of sending both server and browser events
  • Why now?
  1. Getting Started

Does Omega deduplicate pixel & server (Events API) events?

Yes, we do. This applies only if you have turned on Events API to work in parallel with Pixels for better event tracking.

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Last updated 7 months ago

What’s deduplication?

When you send both browser and server events to TikTok for one action, the 2 events should be merged and counted as one instead of two.

If you don't deduplicate, a double number of the events is sent to TikTok, which is not accurate.

Benefits of sending both server and browser events

If there’s one thing we couldn’t stress enough about this, it’s that you would bring your ad tracking signal from good to great. This allows sending every matching parameter possible for TikTok to make an attribution!

Below are the matching parameters that come with both browser and server events:

  • Cookies

  • IP address

  • User Agent

  • Tiktok CLICK ID

  • Email and Phone (hashed)

Why now?

Now that TikTok deduplication has been rolled out for a while and we have been testing its stability, it worked!

Let’s get ahead with browser + server events and deduplication!

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