Do you deduplicate pixel & server (Events API) events?

Yes, we do. This applies only if you have turned on Events API to work in parallel with Pixels for better event tracking.

What’s deduplication?

When you send both browser and server events to TikTok for one action, the 2 events should be merged and counted as one instead of two.
If you don't deduplicate, a double number of the events is sent to TikTok, which is not accurate.

Benefits of sending both server and browser events

If there’s one thing we couldn’t stress enough about this, it’s that you would bring your ad tracking signal from good to great. This allows sending every matching parameter possible for TikTok to make an attribution!
Below are the matching parameters that come with both browser and server events:
  • Cookies
  • IP address
  • User Agent
  • Tiktok CLICK ID
  • Email and Phone (hashed)

Why now?

Now that TikTok deduplication has been rolled out for a while and we have been testing its stability, it worked!
Let’s get ahead with browser + server events and deduplication!